Our Theoretical Foundations
Social Marketing Framework
What should I know about the social marketing framework?
The social marketing framework describes the practice of using marketing principles to influence behavior for “individual and social good.”1
How does the social marketing framework show up in our work?
As life science companies move “beyond the pill,” social marketing is becoming more and more popular among our for-profit clients. Forward-thinking companies are now looking to sponsor behavior-change initiatives that increase people’s health because doing so helps build brand equity.
How can I learn more about the social marketing framework?
Click here or watch the video below.
Works Cited and Works Consulted
- Social and behavioral theories: summary. e-Source Behavior and Social Sciences Research website. http://www.esourceresearch.org/Default.aspx?TabId=749. Accessed July 1, 2016.
- Mount minutes: what is social marketing? Mount St Mary’s University website. http://msmary.edu/Mount-Minutes/what-is-social-marketing. Published December 11, 2012. Accessed July 1, 2016.
- Storey JD, Saffitz GB,Rimón JG. Social marketing. In: Glanz K, Rimer BK, Viswanath K, eds. Health Behavior and Health Education: Theory, Research, and Practice. 4th ed. San Francisco, CA: Jossey-Bass; 2008:435-464. http://fhc.sums.ac.ir/files/salamat/health_education.pdf. Accessed July 1, 2016.