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Theory of Reasoned Action/Planned Behavior

What should I know about the theory of reasoned action/planned behavior?

Essentially the theory of planned behavior states that when people have the opportunity to plan how they are going to act, the best predictor of behavior is intention, and intention is determined by the following 3 factors1:

  • Attitude (evaluated as negative or positive)
  • Perceived behavioral control (supposed ability to perform the behavior)
  • Subjective norms (what one is being told about the behavior by family, friends, and role models)

How does the theory of reasoned action/planned behavior show up in our work?

The theory of reasoned action/planned behavior has led us to target attitudes, perceived control, and subjective norms when we are trying to elicit the intention to act in an audience.

Where can I learn more about the theory of reasoned action/planned behavior?

Click here or watch the video below to learn more.

Works Cited and Works Consulted

  1. Bennett B. Theory of planned behavior: definition, examples and usefulness [video]. October 29, 2013. Accessed July 1, 2016.
  2. Montaño DE, Kasprzyk D. Theory of reasoned action, theory of planned behavior, and the integrated behavioral model. In: Glanz K, Rimer BK, Viswanath K, eds. Health Behavior and Health Education: Theory, Research, and Practice. 4th ed. San Francisco, CA: Jossey-Bass; 2008:67-96. Accessed July 1, 2016.
  3. Social and behavioral theories: summary. e-Source Behavior and Social Sciences Research website. Accessed July 1, 2016.