“Cancer occurrences are on track to outpace oncology services, hurting patients and doctors alike.”
Hear from a patient’s perspective on this shortage of oncologists that is not going away. Read the full article at www.nytimes.com
Oncology nurse navigators and other expanded audiences (APP, PA, NP, CNS, etc.) are becoming more important and their roles are evolving to take on more responsibilities. These instrumental audiences can step in to help fill the shortage. Pharma marketers should also look to empower them and optimize their role with education and tools, as they can become advocates to start and stay on therapy.
To learn more about nurse navigators and expanded audiences sign up for our series below and Contact Us for effective ways to engage with these influential audiences.